The Alienist

Client

TNT

Type

Digital Experience

UI/UX

Year

2018

About

MediaMonks developed an interactive digital experience for The Alienist, featuring riddles and games that evolved alongside the show’s weekly episodes. The key challenge was sustaining engagement over time and preventing audience drop-off. So we invited users to step into the mind of a killer, where they could explore a detailed map of 1896 New York City, uncover clues, play weekly games, and access behind-the-scenes content.

The challenge of sustaining audience engagement while launching a campaign alongside an unfolding TV series.

We structured the campaign as an evolving interactive experience, using gamified weekly content drops to keep audiences returning as each episode aired. Through riddles, games, map exploration, and clue-based interactions, the platform gave users new reasons to engage over time while allowing the team to learn from audience behavior along the way. This helped the campaign adapt as the show progressed, balancing entertainment, discovery, and ongoing engagement.

The opportunity of establishing an interactive language strong enough to carry forward.

A first season is never just a first season. Done right, it wouldn't just launch The Alienist. It would define the creative standard every future campaign would be held to.