Tommy Hilfiger

Client

PVH

Type

Art Direction

UI/UX

Year

2019

About

Like many other brands in this sector, e-commerce is an integral part of Tommy Hilfiger's presence. Tommy did not have an online store in all markets. In such cases, users were redirected to a global website or a local version, with fallback options tailored to their specific needs. Together with Superhero Cheesecake, we’ve designed, developed, and led the art direction process.

The challenge of guiding a legacy brand through digital constraints and conflicting internal direction.

We earned the client’s trust by working closely with Tommy Hilfiger and PVH design teams, turning abstract brand expectations into practical digital decisions. Instead of pushing for a large strategic shift upfront, we focused on small, tangible improvements that clarified platform limitations, exposed new opportunities, and created alignment across internal stakeholders.

The opportunity of letting the details do the convincing.

In a project defined by constraint and caution, motion and development became the most persuasive creative tools. A well-executed interaction did more to shift internal perception than any strategic document could.