OpenAI.com

Client

OpenAI

Type

UI/UX

Product

Year

2026

About

Hello Monday, together with OpenAI, used data-driven insights to boost traffic and performance for key B2B pages on openai.com. Working with OAI leads, our team got project briefs outlining goals, with asks including wireframes, UX/UI design, and visual assets, using the design system or custom modules as needed. As we extended our scope, I’ve become the owner of the Design process.

The challenge of delivering design solutions for multiple pages, stakeholders, and cross-functional teams.

Our design approach focused on helping users self-identify their needs, feel understood, and pick the right business solution with confidence. We created a hypothetical "internal dialogue" and based our decisions on those needs.

The opportunity of closing the gap between what OpenAI offers and what users actually understand about it.

With multiple teams, pages, and business goals in play, the opportunity was to rely on a system that could flex without losing coherence. A shared decision-making framework across pages meant every stakeholder was designing toward the same user outcome, even when working independently.