04

CorkTalk

art direction of group running
art direction of group running
art direction of group running

Client

Client

CorkTalk

CorkTalk

Type

Type

Brand Strategy

Brand Strategy

,

,

Brand Identity

Brand Identity

Year

Year

2025

2025

About

About

CorkTalk is the anti-snob wine guide for Amsterdam's weekend warriors. A brand built on the insight that the city's 2535-year-old urban crowd wants to look great at dinner parties, not earn a sommelier certificate. They want one specific recommendation, fast, with zero jargon.

CorkTalk is the anti-snob wine guide for Amsterdam's weekend warriors. A brand built on the insight that the city's 25–35-year-old urban crowd wants to look great at dinner parties, not earn a sommelier certificate. They want one specific recommendation, fast, with zero jargon.

sketch of new logo

The challenge of building momentum for CorkTalk without strategy, collaborators, or copywriting resources.

The challenge of building momentum for CorkTalk without strategy, collaborators, or copywriting resources.

I used prompt engineering to turn multiple LLMs into a lightweight creative workflow for strategy and content production. Each model played a distinct role: creating initial drafts, critiquing tone and relevance, and validating the direction against the audience’s expectations. This helped CorkTalk move from a stalled concept to a structured content system.

photography and UI design
photography of brand billboards

The opportunity of no back-and-forth between what looks right and what's strategically sound.

The opportunity of no back-and-forth between what looks right and what's strategically sound.

When the brand foundations are clear, every subsequent decision becomes obvious. The opportunity here was momentum: once the strategic framework was in place, the creative had somewhere to go. CorkTalk didn't need more resources. It needed a stronger starting point.

art direction of typefaces
branding system for text overlay

Credits

Marije Koops

Brand Ambassador

Marco Uppelschoten

Credits

Marije Koops

Brand Ambassador

Marco Uppelschoten

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